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Francis Financial, Inc.
111 John Street, Suite 240
New York, NY 10038
Phone: 212-374-9008
Fax: 646-219-6799
Stacy@FrancisFinancial.com
Frequently Asked Questions
How do I get started?

What is "Fee-Only" financial planning and why should that be important to me?

I understand the benefits of working with a Fee-Only financial planner, but I might need to obtain financial products. How will I be able to do that?

I have already accumulated substantial assets and think I am doing quite well. But as I progress and build for the future, things seem to be getting more complicated. I want to be sure I am on track, but I don't always have the time or inclination to manage the myriad details by myself. Can you help me?

I'm in charge of the retirement plans and employee benefits at my firm. I would like to increase the number of employees who participate in our benefit programs. How can you help us?

What types of securities do you provide advice for?

What is your investment philosophy?

How do you price your financial planning services?

How much will my financial plan cost?

Are your fees tax deductible?

Once my financial plan is completed, will our relationship end?

How do I get started?
Francis Financial is an independent, fee-only financial advisory firm. We work with individuals who want to get control of their money and finally feel secure about their finances. Most clients find the financial planning process to be stimulating and enlightening. The end result, of course, is greater peace of mind. We look forward to helping YOU build a brighter financial future! Call today for a free "Get Acquainted Meeting!"
 
What is "Fee-Only" financial planning and why should that be important to me?
Because we are Fee-Only financial planners, all conflicts of interest regarding compensation are removed. We do not accept sales commissions; we work solely for our clients. Because we do not sell financial products such as investments and insurance, there are no third-party relationships or outside influences to color our thinking and financial recommendations. For more information on Fee-Only financial planning, including our Code of Ethics, Fiduciary Code and member requirements, please visit www.NAPFA.org.

In addition, our firm is a Registered Investment Advisor (RIA); as such, we must comply with a host of regulations designed to protect the consumer. One important question you should always ask when considering a financial planner's services: "May I please have a copy of your ADV Part II?" This document contains important information about the planner's qualifications, fiduciary duties, history of any past violations, etc. We would be happy to send you a copy of our ADV Part II. Please contact us to request your copy.
 
I understand the benefits of working with a Fee-Only financial planner, but I might need to obtain financial products. How will I be able to do that?
While we do not sell financial products, we will offer specific recommendations and opinions regarding the purchase of the various financial products that may be appropriate for you. So, if you need to obtain an insurance policy or a new mortgage, invest into a portfolio of mutual funds, or find an estate planning attorney or tax professional, we can direct you to the resources you need and/or help you obtain these products and services. If appropriate, we can also help you implement your plan and set up your accounts.
 
I have already accumulated substantial assets and think I am doing quite well. But as I progress and build for the future, things seem to be getting more complicated. I want to be sure I am on track, but I don't always have the time or inclination to manage the myriad details by myself. Can you help me?
Yes. People who need more sophisticated financial planning or advice will find our services appealing and beneficial. If you have a desire to simplify your financial affairs, our services may be right for you. If you are looking for a professional review or a second opinion to ensure you are on track, we can provide that, too.
 
I'm in charge of the retirement plans and employee benefits at my firm. I would like to increase the number of employees who participate in our benefit programs. How can you help us?
Corporate education is key in building employee participation. Our financial planning team can help your people understand the benefits of your programs. Please call to discuss your specific needs. We can custom-build an educational program for your company.
 
What types of securities do you provide advice for?
We provide advice for all types of securities, including mutual funds, stocks (as they relate to your portfolio holdings), bonds and bank deposits. We also provide advice on mortgages, budgeting and cash flow issues, 401(k), 403(b) and other retirement programs, stock options, life and disability insurance, etc. If it has to do with money and finances, we can provide counseling, guidance and/or resources for you.
 
What is your investment philosophy?
It is our view not that "Life is too short," but rather that "Life is too long not to be doing those things that are fulfilling and rewarding," and that the majority of people in our society and culture are struggling to obtain a more meaningful and joyful life.

We believe that much of the "financial advice" people receive comes in the form of advertisements, which suggest, in powerful images, that happiness and/or fulfillment can be achieved by the purchase of this or that advertised item. Our goal is to help people recognize their individual view of happiness and/or fulfillment, so they can determine which personal expenditures further their progress toward that goal and help them achieve financial freedom.

At our firm, we do not believe in the concept of "hot" stocks or in seeking short-term returns from any investment. Nor do we believe in attempting to "time" the market, which usually means moving investments out of the markets when a manager thinks they are going to go down, and/or moving back in when a manager thinks the markets are going to move up.
 
How do you price your financial planning services?
For ongoing investment management we charge a retainer fee or percentage of assets fee.

Our fees include the time involved in meeting with you in person or over the phone, researching and analyzing your current situation, and providing specific recommendations and implementation assistance, if appropriate.
 
How much will my financial plan cost?
Financial planning fees are determined on a project basis; the total fee for a financial plan will vary from client to client based on the specific needs and complexity of your situation. An estimate is provided after the free "Get Acquainted Meeting," when your personal needs are fully identified.
 
Are your fees tax deductible?
Yes. Section 212 of the Internal Revenue Code permits an itemized deduction for tax and/or investment advice in the miscellaneous section of Schedule A. It is subject to a 2% floor of the adjusted gross income on a personal tax return.
 
Once my financial plan is completed, will our relationship end?
Depending on your situation, the actual engagement of services may end, but the majority of our clients choose to continue their relationship with us. Because financial planning is a process, not an event, we offer ongoing services, periodic reviews and day-to-day consultation as requested and/or needed.
 
 
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